However, some packaging – particularly plastics – ends up in nature and contributes to the growing problem of (marine) litter. In addition, different packaging materials face different challenges in terms of circularity. Some materials, including some plastics, are already fully recyclable and the challenge is to ensure infrastructure is in place to collect, sort and recycle it, and that consumers dispose of the waste responsibly. For other materials, there is a need for innovation in recycling technology and sometimes redesign. There is an urgent need to ensure that all packaging is sustainable and reusable, recyclable or compostable to support a societal transition towards a circular economy.
As a major user of packaging, the food and drink industry fully acknowledges that it has a share of the responsibility with regards to the impact of the packaging that it puts on the EU market. With this Roadmap, Europe’s food and drink industry seeks to continue to improve the circularity of packaging for food and drink products to drive future innovation.